Problem:
People with high blood pressure often overlook or are unaware of the silent symptoms associated with the condition, such as getting angry at petty issues.
Solution:
Tata Salt Lite is a version of Tata Salt made for folks watching their blood pressure. To address this issue,
Tata Salt Lite implemented a targeted advertising campaign on YouTube, creating contextually relevant preroll ads based on different categories of searches (movie trailers, music, fitness, food recipes, etc.). The campaign aimed to raise awareness about the link between high blood pressure and common symptoms while promoting Tata Salt Lite as a suitable option for individuals prone to hypertension.
Why Pre-roll Ads?
(Check out the campaign)
Case Study
